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Alex K. Fong

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Berkeley
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Alex K. Fong: Graphic Designer, Visual Journalist

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Alex K. Fong

  • About
  • Work
    • 7.12.2020-9.6.2020: Throughline
    • 9.24.2020: SND Lightning Talk
    • 2015-2017: The Paper Tigers
    • 2014-2016: Mao Mao Chong
    • 2014: Shanghai Star Redesign
    • 2014-2015: Shanghai Star Cover Illustrations
    • 11.10.2014: APEC gatefold spread
    • 8.16.2014: Photo Page
    • 7.30.2014: Illustration
    • 3.13.2014: Information Graphic
    • 2014: Weekend Life Section Redesign
    • 2013-2015: China Daily House Ads
    • 1.13.2012: Information Graphic
    • 10.31.2011: Illustration
    • 8.25.2011: A1
    • 6.5.2011: Features Cover
    • 4.20.2011: Illustration
    • 10.9.2010: The Giants
    • 2009: Redesign Prototype
    • 6.17.2009: A1
    • 5.31.2009: A1
    • New Page
  • Contact

2014-2016: Mao Mao Chong

Here’s a look at a few of the projects I designed for my friends at Mao Mao Chong, which is one of the best cocktail bars in Beijing.

The business cards feature an updated logo and imagery based on the artworks inside the bar. The typography is a carefully curated selection of English and Chinese typefaces that work together effectively.

The menus were designed a year later as MMC began to market more to Chinese. The artworks-based imagery in the business cards returns here on a smaller scale. I added a serif typeface to move the menus to a more upmarket position. I also created a navigational tool for the menu, which features a dizzying array of drinks that can be overwhelming to new customers.

For convenience, a WeChat QR code is included on the last page so patrons may pay their tab directly to Eric via smartphone.

2014-2016: Mao Mao Chong

Here’s a look at a few of the projects I designed for my friends at Mao Mao Chong, which is one of the best cocktail bars in Beijing.

The business cards feature an updated logo and imagery based on the artworks inside the bar. The typography is a carefully curated selection of English and Chinese typefaces that work together effectively.

The menus were designed a year later as MMC began to market more to Chinese. The artworks-based imagery in the business cards returns here on a smaller scale. I added a serif typeface to move the menus to a more upmarket position. I also created a navigational tool for the menu, which features a dizzying array of drinks that can be overwhelming to new customers.

For convenience, a WeChat QR code is included on the last page so patrons may pay their tab directly to Eric via smartphone.

mmc_businesscard_back.jpg
 MMC business cards, front and back.

MMC business cards, front and back.

menuforportfolio_chinese.jpg
 Menu cover overall design variants. Small text underneath the logo indicates whether it's the English or Chinese menu.

Menu cover overall design variants. Small text underneath the logo indicates whether it's the English or Chinese menu.

english_a3_printerspread1.jpg
english_a3_printerspread12.jpg
english_a3_printerspread13.jpg
english_a3_printerspread14.jpg
 English menu interior.

English menu interior.

chinese_a3_forweb.jpg
chinese_a3_forweb2.jpg
chinese_a3_forweb3.jpg
chinese_a3_forweb4.jpg
 Chinese menu interior.

Chinese menu interior.