The Paper Tigers are an indie rock band comprised of multiple nationalities. I designed or art directed all of the band’s visual collateral, including its website and album packaging.
The color palette focuses on white and black (a nod to the stripes of a Tiger), with red as an accent color. Yellow, green, and blue are also included as references to the colors of Buddhism.
We spent a lot of time thinking about Chinese social media, crafting marketing materials geared toward WeChat, including stickers that capitalized on the personalities in the band.